A collection of blogs I’ve written at work and a dash of my own personal passions.
Eight Steps for Building an Effective Website Personalization Strategy
For website personalization to be effective, you must have the right plan in place. Learn what factors into creating a solid strategy for delivering relevant content and one-on-one experiences to site visitors.
How to identify KPIs for Measuring Website Performance
Learn what makes a strong KPI for measuring website performance and where you can find inspiration to identify your own.